NEW YORK, NY – May 23, 2011 – Personetics, a provider of next-generation customer interactions technology for the Financial Services industry, today announced the completion of $6.5M fund raising from Carmel Ventures and Sequoia Capital. Following the investment, Avi Zeevi of Carmel Ventures and Shmil Levy, of Sequoia Capital will be joining Personetics board of directors. The company will use the funding to further develop its next generation solutions and launch business development, marketing and sales operations.

Personetics mission is to help financial institutions respond to a major shift in consumer behavior – the channels that they use, and the user experience they expect. The company has developed Personetics Digital Banker™, a self-service technology that uses customer profiles and automated intelligence to drive customer centric processes across multiple channels, including: Web, mobile and text banking. The solution is designed to handle a wide variety of customer interactions and eliminates the need to switch channels from self-service to the call center. Personetics Digital Banker empowers the consumer and increases user satisfaction, while significantly reducing cost.

Personetics was founded in 2010 by David Sosna and David Govrin, Co-Founders of Actimize, a former portfolio company of Carmel Ventures, which was acquired by Nice Systems (NASDAQ:NICE) for $280M in 2007. Personetics is headquartered in New York, with its R&D based in Israel.
“We are proud to be joined by two exceptional VCs like Carmel and Sequoia and are confident that we will gain a lot from their strategic contribution.” Said David Sosna, CEO of Personetics. “We are happy to cooperate again with this excellent entrepreneurial and management team, and to be joined by a partner like Sequoia Capital.” Said Avi Zeevi, General Partner and Co-Founder of Carmel Ventures. “We believe that Personetics developed a disruptive solution that will truly change the way Financial Services Organizations interact with their customers.”

“Personetics’ solution solves a critical challenge for the financial industry: providing great customer service in a cost effective manner,” said Shmil Levy, Partner at Sequoia Capital. “We invested in Personetics because of their fresh approach to this challenge and because of their unique technology platform. We are thrilled to be partnering with Personetics’ founders, which have a long and successful track record in the financial services industry.”